How can your business take advantage of RSS feeds for your customers and employees?

This post lists 11 practical uses for RSS feeds in a business:
http://www.webpronews.com/practical-uses-for-rss-in-business-2006-07

 You may think that these feeds are just for telling consumers about events and things like that, but it can also be used to share about deals, or even just funny stories to bring attention to something that they offer. Employees can also benefit from these feeds, they can see about new policies and events in the business or to just follow the lives of the higher-ups and get more involved with the employers.